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The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

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        <itunes:summary>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

http://www.mediaevolution.se</itunes:summary>
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            <title>Jordi Roca – Senses and Sensibilities</title>
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            <description>&lt;p&gt;&lt;b&gt;“Why not create a dish from the smell of old book?”&lt;/b&gt;&lt;p&gt;&lt;b&gt;“The most beautiful idea is to be able to eat a song.”&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;&lt;br&gt;&lt;/b&gt;Senses can evoke memories. Jordi Roca explores the connection and interaction between senses, childhood memories, smell and taste. Inspired by Marcel Proust and his ‘In Search of Lost Time’, Jordi shares about his work evoking memories through smell, taste and texture: how he created desserts inspired by perfumes by deconstructing each perfume to create an aroma leading to him making his own perfume. He moved further and extracted the smell of an old book evoking a memory of reading old literature. Could you also eat a forest after a rain? Or taste different colours, each of which would have a specific melody attached to it? Might we evoke a sense of smell of people who had lost it by combining an experience of different senses, like seeing, hearing and others?&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/jordi-roca-senses-and"&gt;&lt;img src="http://videos.theconference.se/64968577/77185233/c1ce619c24e2f111ac8f13d54cfb579a/standard/download-11-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Mon, 29 Aug 2022 09:14:20 GMT</pubDate>
            <media:title>Jordi Roca – Senses and Sensibilities</media:title>
            <itunes:summary>“Why not create a dish from the smell of old book?”“The most beautiful idea is to be able to eat a song.”Senses can evoke memories. Jordi Roca explores the connection and interaction between senses, childhood memories, smell and taste. Inspired by Marcel Proust and his ‘In Search of Lost Time’, Jordi shares about his work evoking memories through smell, taste and texture: how he created desserts inspired by perfumes by deconstructing each perfume to create an aroma leading to him making his own perfume. He moved further and extracted the smell of an old book evoking a memory of reading old literature. Could you also eat a forest after a rain? Or taste different colours, each of which would have a specific melody attached to it? Might we evoke a sense of smell of people who had lost it by combining an experience of different senses, like seeing, hearing and others?</itunes:summary>
            <itunes:subtitle>“Why not create a dish from the smell of old book?”“The most beautiful idea is to be able to eat a song.”Senses can evoke memories. Jordi Roca explores the connection and interaction between senses, childhood memories, smell and taste. Inspired by...</itunes:subtitle>
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            <itunes:duration>35:03</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;b&gt;“Why not create a dish from the smell of old book?”&lt;/b&gt;&lt;p&gt;&lt;b&gt;“The most beautiful idea is to be able to eat a song.”&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;&lt;br&gt;&lt;/b&gt;Senses can evoke memories. Jordi Roca explores the connection and interaction between senses, childhood memories, smell and taste. Inspired by Marcel Proust and his ‘In Search of Lost Time’, Jordi shares about his work evoking memories through smell, taste and texture: how he created desserts inspired by perfumes by deconstructing each perfume to create an aroma leading to him making his own perfume. He moved further and extracted the smell of an old book evoking a memory of reading old literature. Could you also eat a forest after a rain? Or taste different colours, each of which would have a specific melody attached to it? Might we evoke a sense of smell of people who had lost it by combining an experience of different senses, like seeing, hearing and others?&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/jordi-roca-senses-and"&gt;&lt;img src="http://videos.theconference.se/64968577/77185233/c1ce619c24e2f111ac8f13d54cfb579a/standard/download-11-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <title>Liam Young – Senses and Sensibilities</title>
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            <description>&lt;p&gt;&lt;span&gt;&lt;p&gt;&lt;b&gt;“Fiction is an extraordinary shared language.”&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;&lt;br&gt;&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Fiction is a product of culture but it also produces culture: it impacts how we see the world. The line between fiction and reality is a thin one, and the urban space is one where our imaginaries are often played out. Through his piece ‘The Planet City’, Liam Young takes us on a cinematic drift through imaginary worlds: one fictional, one we are currently living in. What if we stepped back, made room and let global wilderness return? How do these fictional worlds we construct portray our technological possibilities and our gravest concerns?&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;As already inhabitants of a planet city, we have remade the world. A new kind of story is needed to guide us into the future. We need to visualise our collective futures. We need to shape where we all want to go next. By telling the fictive story we get the chance to imagine a possible future, and by doing so, giving us the opportunity to imagine a new story for the planet: &lt;b&gt;“As we write stories we also write the world.”&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/liam-young-senses-and"&gt;&lt;img src="http://videos.theconference.se/64968555/77185284/d3234450b42da77b2a0ebbb1e4a63948/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Mon, 29 Aug 2022 09:14:05 GMT</pubDate>
            <media:title>Liam Young – Senses and Sensibilities</media:title>
            <itunes:summary>“Fiction is an extraordinary shared language.”Fiction is a product of culture but it also produces culture: it impacts how we see the world. The line between fiction and reality is a thin one, and the urban space is one where our imaginaries are often played out. Through his piece ‘The Planet City’, Liam Young takes us on a cinematic drift through imaginary worlds: one fictional, one we are currently living in. What if we stepped back, made room and let global wilderness return? How do these fictional worlds we construct portray our technological possibilities and our gravest concerns?As already inhabitants of a planet city, we have remade the world. A new kind of story is needed to guide us into the future. We need to visualise our collective futures. We need to shape where we all want to go next. By telling the fictive story we get the chance to imagine a possible future, and by doing so, giving us the opportunity to imagine a new story for the planet: “As we write stories we also write the world.”</itunes:summary>
            <itunes:subtitle>“Fiction is an extraordinary shared language.”Fiction is a product of culture but it also produces culture: it impacts how we see the world. The line between fiction and reality is a thin one, and the urban space is one where our imaginaries are...</itunes:subtitle>
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            <media:description type="html">&lt;p&gt;&lt;span&gt;&lt;p&gt;&lt;b&gt;“Fiction is an extraordinary shared language.”&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;&lt;br&gt;&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Fiction is a product of culture but it also produces culture: it impacts how we see the world. The line between fiction and reality is a thin one, and the urban space is one where our imaginaries are often played out. Through his piece ‘The Planet City’, Liam Young takes us on a cinematic drift through imaginary worlds: one fictional, one we are currently living in. What if we stepped back, made room and let global wilderness return? How do these fictional worlds we construct portray our technological possibilities and our gravest concerns?&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span&gt;As already inhabitants of a planet city, we have remade the world. A new kind of story is needed to guide us into the future. We need to visualise our collective futures. We need to shape where we all want to go next. By telling the fictive story we get the chance to imagine a possible future, and by doing so, giving us the opportunity to imagine a new story for the planet: &lt;b&gt;“As we write stories we also write the world.”&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/liam-young-senses-and"&gt;&lt;img src="http://videos.theconference.se/64968555/77185284/d3234450b42da77b2a0ebbb1e4a63948/standard/download-10-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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